About Us
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About Us

Hello and welcome to Boulevard!

We develop products designed with your real life in mind. Here you’ll find zippered tote bags with water bottle compartments, backpacks that are light and keep your wallet safe, white canvas bags that stay white and everything manufactured with materials and quality to last.

I founded Boulevard in 2000 with the hope of developing a line of products that were more than just a pretty face. Straight out of getting my MBA from Northwestern, I traveled as a strategy and operations consultant for Booz Allen & Hamilton where I advised companies on finding and eliminating inefficiencies in every step of the organization. After many long days and non-stop travel, I realized that I wanted to run my own business and I wanted to create products that are:

  1. Fairly priced (because making money is hard!)
  2. Completely practical and functional (because the less friction you experience getting through the day to day, the more energy you have to fight the more important battles)
  3. Elegant (because beauty satisfies the senses, boosts your confidence, and…well, who wants to have dorky gear?)

Twenty one years (woah) later we’re still going strong and creating products with you in mind. We want to hear what you wish existed and what you want to see. Welcome again, take a look around and let us know what you think.

Cheers!

Christina Oh
President

Social Responsibility

When we have excess inventory or slight merchandise variances, we donate our goods to Dress for Success, World Vision, and Goodwill.


All in the Family

We are a vertically integrated company. Our goods are sourced from our family owned and operated facility in the coastal town of Qingdao, China (famous for their beer!). Our goods are manufactured in small batches in a responsibly managed facility with fair wages, fair housing, and employee benefits.


Materials Matter

All of our textiles, hardware and leather are tested to comply with California Prop 65 and European REACH standards so that they come to you free of hazardous toxins and chemicals.


Not perfect, but Trying

While we’re not 100% there, we are continually evolving to improve our packaging and marketing materials to be made of recycled materials and/or for it in turn to be recyclable. Our annual net facility operations is fully sustainable on solar power.

Lastly, you will see us incorporating more products made of recycled materials – stay tuned!